Chartjunk

Now that you know how to spot a great chart, you also need to know how to steer clear of a totally rubbish one too. First coined by Edward Tufte the term 'chartjunk' refers to any element of a graph which distracts the viewer from the chart's core information. Here are some of our worst examples. 

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Planned parenthood

There are only 4 data points in this chart. The arrows, which could be mistaken as lines of a line graph, are indeed just arrows. At a glance you would assume the chart is illustrating an increase in abortions has led to a decrease in cancer screening. There are no data points for any dates between 2007 and 2012. 

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US Economic 'disaster'

Where do we begin with this one? Posted as a collection of charts, the source of the data and the axes are indistinguishable. The red blocks coupled with the red arrows are unnecessary; a good chart should be able to speak for itself, and the key takeaway should be obvious to the viewer. 

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UK Growth estimates

The first cardinal rule of bar charts is the y axis should always begin at zero. Data is conveyed through length in a bar chart, so starting at 0.55% distorts the visualisation. 

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Halloween Consumption

Spending by Americans on Halloween in USD. This chart is definitely terrifying.

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bank of England

Not everything needs to be a chart, here's a perfect example of that. In fact the chart is so obvious, you stop to wonder why this couldn't simply be written as a sentence. Marginal cost remains at under 5% at every bank capital level. 

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Trends in Cigarette Tax

Axes are a crucial element of a chart, it’s never a good idea to turn the axis into a cigarette.

Lurking behind chartjunk is contempt both for information and for the audience. Chartjunk promoters imagine that numbers and details are boring, dull, and tedious, requiring ornament to enliven.
— Edward Tufte